For those willing to lift their gaze over the walls of COVID-19, there’s lots of opportunity out there and plenty of potential people willing to listen. News Corp readership numbers…
Author: Craig Poole
UGC & where to now...
The momentum behind UGC is only just beginning with better quality cameras. And now media is catching up (Facebook totally gets it… which is why it’s gates are wide open…
Tired of big agency 'BS'?
There’re three reasons why global brands are finding their way to Accelerate… 1. Great creative, fast! We get brand and global CI and we can execute great creative (big or small),…
Connected TV ... What does it all mean?
Better make hay while the sun shines. If you’re buying your TV on TARPs you’re paying too much. And it wont be long before networks start cranking up programmatic to…
Where are your prospects hiding?
If we could find your prospects before they’ve been to your site, consider how that might shift your budget? And if that strategy crushes your CPA (Cost Per Acquisition) by…
The power of social media with a cause
Trump inadvertently elevated Colin Kaepernick to social legend status This is such a great story on so many levels. It’s also a compelling case study of modern (social) media, brand…