Better make hay while the sun shines.
If you’re buying your TV on TARPs you’re paying too much. And it wont be long before networks start cranking up programmatic to the same level. Better get in now.
You can now buy programmatic TV at sub $70 CPM and you’ll know exactly who you’re reaching.
That’s massively better value than buying TARPs. But it wont stay that way for long, because Networks need to retain their revenue numbers!
Here are the facts…
30% of FTA (Free to Air) networks video is now Connected TV? (Connected TV is the viewing of long form, traditional TV content via an internet connected device).
Connected TV viewing is up nearly 80% in first half 2018! Subscription VOD is now at 9Million+and in 43% Australian households. 9Now has 5Million sign ups and 100% year on year growth. Internet connected devices increased in 2016-17 by 400%.
What does it all mean?
Buy Connected TV now before the rates creep up
If you’re buying your TV on TARPs you’re paying too much. And it wont be long before networks start cranking up programmatic to the same level.
Now’s the time to start buying your audience based upon a real audience.
.. cut your budget, kill your wastage and smash your impact.
But be quick… the networks wont wait for you to take advantage at their expense.
If you want an agency that thinks smarter and moves faster, we’ve got you covered.
Want to know a bit more about Connected TV? We’ve got some good info. Email firstname.lastname@example.org for a report.