Creatively building more opportunity
For those willing to lift their gaze over the walls of COVID-19, there’s lots of opportunity out there and plenty of potential people willing to listen. News Corp readership numbers are up more than 81% and subscriptions…
UGC & where to now...
The momentum behind UGC is only just beginning with better quality cameras. And now media is catching up (Facebook totally gets it… which is why it’s gates are wide open to video …for now). So where does…
Tired of big agency 'BS'?
There’re three reasons why global brands are finding their way to Accelerate… 1. Great creative, fast! We get brand and global CI and we can execute great creative (big or small), quickly. You will get to market faster…
Connected TV ... What does it all mean?
Better make hay while the sun shines. If you’re buying your TV on TARPs you’re paying too much. And it wont be long before networks start cranking up programmatic to the same level. Better get in now.…
Where are your prospects hiding?
If we could find your prospects before they’ve been to your site, consider how that might shift your budget? And if that strategy crushes your CPA (Cost Per Acquisition) by a factor of 5, what then? All…
The power of social media with a cause
Trump inadvertently elevated Colin Kaepernick to social legend status This is such a great story on so many levels. It’s also a compelling case study of modern (social) media, brand building, the power of an influencer, social…
Not yet across Instagram TV?
For those keen to make an impact, this is one you really need to look at. Why? Well the big thing is that it offers a mobile first video format. Or put another way, full screen video…
Go get chipped!
Yep… it’s here. Three Square Market in the US is now chipping their employees so they can open doors, log in to tech and even buy snacks just by waving their hand! And the best thing? The…
Go further. Faster!
Your audience is traveling faster than ever. Conversation is instant. Attention spans are shorter (just take a look at a smartphone user and see how long they pause on any one topic). But how are your campaigns…
Content Secrets to beat the market
Let’s face it. Most branded content is often dull and lacks alignment with the brand, let alone a campaign story. From mind numbing posts on Facebook to self-serving feeds on LinkedIn. But the rare and really good…
Take a knee
Even if you’re not into NFL, you can’t deny the power of this one! Two opposing forces. Rich emotion. Deep social value statements. And a statement (visually and verbally) that will live on forever. Who can’t imagine…