Let’s face it. Most branded content is often dull and lacks alignment with the brand, let alone a campaign story. From mind numbing posts on Facebook to self-serving feeds on LinkedIn.
But the rare and really good stuff happens when you see creative layering (at least that’s what we call it).
Great creative today isn’t about the headline. It’s about building the story and then consistently layering the message all the way through the prospect journey.
So the gold is in the depth of creative delivery, not the content alone – and getting it right accelerates the success of any campaign.
That’s how we help our clients Go further. Faster!
And there’s plenty of ways we can make this happen.